Soo I've been planning to start this blog since I started Uni in September.. but always had something more urgent to do, life takes over sometimes!
My only education in the beauty industry has come from reading blogs and watching product reviews on youtube over the years, and I guess a general understanding of advertising and PR from my Uni course. But despite the warm and fuzzy feeling of materialism I have grown to have a cynical view of the whole thing.. you would never guess how many bloggers do sponsored posts these days and it skews the realism you're supposed to get from reading someone's opinion about something.
This blog might end up as a huge contradiction.. I want to write about products I enjoy and believe in, but will probably moan about how shitty the beauty industry can be at the same time. We'll see how it goes. I can't stand all the PR blurb that companies spew out, so I just want to talk ingredients, price tags and efficacy.. putting the facts out there and let you make up your own mind :)
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